Blending food safety and marketing management, SFPM Consulting aims to build and leverage food branding through food safety.
Think of a project that you work with and you estimated the value of $x. You also estimated that will continue to grow at 50% annually for the next 5 years. Is this a good portfolio to have? Suddenly, the key person for the project is defamed and it drastically affects your investor trusts. Or suddenly, the regulatory agencies knocked at the door and said the standards are not met and you cannot continue the project. What happens to your project? Imagine that project is your food brand, where you take x number of years to build to this stage and projected to continue to grow -will you risk your food brand? Your food brand is the fundamental key to why people are buying your products and not your competitors. It is the symbol of trust entrusted by your consumer. It needs to stay that way. Don’t let food safety and quality issues such as consumer dissatisfaction food recalls, regulatory shutdown, etc take that away from you. Comments are closed.
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AuthorFelicia Loo, CFS is a Certified Food Scientist and qualified SQF Practitioner. She has worked with numerous food businesses to develop customized and improved food safety programs. She has worked with different food safety and regulatory schemes such as SQF, ISO 22000, Primus GFS, Organic, Kosher and Health Canada (Natural Health Product). Categories
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