Numbers are key to sales and marketing professionals and by that, we often look at sales values and market shares. This is what you are missing out. You may say why do I need to care about a food recall when the quality team will be taking care of the recall? Let’s try this out. Download the below template to see how much it cost you in terms of a recall to recover consumer’s trust and handling consumer’s complaint. Cost-of-Recall-TemplateDownload. What's the value? Have you estimated the intangible cost? Don’t forget to add in all your effort to convince your sales portfolio to trust you to supply the product to them? Imagine the angry customer faces and voices from the incoming phone calls! Help prevent this situations. Here are 5 ways that you should consider for your food brand:
At SFPM Consulting, we believe food safety initiatives are key to support food branding and prevent recall. Help us be the voice of positive food safety culture and build your food brand. We love to hear from you.
0 Comments
|
AuthorFelicia Loo, CFS is a Certified Food Scientist and qualified SQF Practitioner. She has worked with numerous food businesses to develop customized and improved food safety programs. She has worked with different food safety and regulatory schemes such as SQF, ISO 22000, Primus GFS, Organic, Kosher and Health Canada (Natural Health Product). Categories
All
|