How we sell and price our products and services often impact the type of consumers that we are getting or drive away. This weekend, I am exploring my own marketing strategy for my own product and services brand. I have heard many business owners asked the question:
Should I be giving out free or discounted products and services during the time of COVID-19? I don’t want to be seen as a “Discount Store” or “Cheap”.
It is very true that when setting pricing strategy for a product and services, we cannot set it up so that it is dirt cheap or overly expensive. If it is too cheap, we drive away “potentially high paying client”. If it is too expensive, it is not affordable. Discount, while it drives the pricing down, it creates the questions of whether or not, the person is capable or not capable of providing a good quality product or services.
The way I have set pricing strategy during the COVID-19 for SFPM Consulting is based on the why(s)?
That means we need to ensure
As a founder and owner for SFPM Consulting, COVID-19 had me realize that beyond the flexibility to help my client, the concept of building a supportive community is the fundamental reason for me to walk out of a secure 9-5 job.
This is the right time to prioritize community support, and consistently strengthen the vision of the company to support small and medium food business to drive their business through this difficult time together.
I like to encourage business owners to consider prioritizing community support beyond their brand perception. Yes, it will drive away some of the “high-paying clients” but I’ll tell you that your impact is much stronger, by choosing your community. There is always the “nay-sayer” -they are supposed to exist to challenge your decisions but if you know where you stand, the “nay-Sayer” doesn’t get a chance on affecting you.
This article is not a marketing pitch for the products and services that we are offering, rather a community support activities that we are putting out. If you’d like what you see and think that we could collaborate or work together, please drop me a message through email or booking a meeting with me.
Please keep and stay safe. For those of you in Vancouver, please enjoy the cherry blossoms blooming near you or virtually.
Felicia Loo, CFS is a Certified Food Scientist and qualified SQF Practitioner. She has worked with numerous food businesses to develop customized and improved food safety programs. She has worked with different food safety and regulatory schemes such as SQF, ISO 22000, Primus GFS, Organic, Kosher and Health Canada (Natural Health Product).